Nicolas Balandras

Customer Business Director France Grocery & BNL at Whole Earth Brands

Nicolas Balandras holds extensive experience in sales and marketing leadership, currently serving as the Customer Business Director for Whole Earth Brands since June 2020, where responsibilities include overseeing grocery and BNL operations in France. Previous roles encompass significant positions at JWELL as a shareholder, Daytona as Marketing and Sales Director, and La Fabrikathé as Sales & Marketing Director. Notably, Nicolas co-presided over the Association 3E, focusing on integrating business experiences within educational settings. Earlier career highlights include various strategic roles at Procter & Gamble, contributing to marketing and sales for major brands, as well as foundational experiences at Duracell. Education was completed at CJD France.

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Paris, France

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Whole Earth Brands

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Whole Earth Brands is a global food company enabling healthier lifestyles and providing access to high-quality plant-based sweeteners, flavor enhancers and other foods through our diverse portfolio of trusted brands and delicious products, including Whole Earth Sweetener®, Wholesome™, Swerve®, Pure Via®, Equal® and Canderel®. We are solving for today’s wellness challenges and health problems, such as obesity and diabetes, that can be managed with diet and exercise. Our innovative product pipeline addresses the growing consumer demand for more dietary options, baking ingredients and taste profiles. Whole Earth Brands is committed to helping people enjoy life’s everyday moments and the celebrations that bring us together. For more information on how we "Open a World of Goodness®,” please visit www.WholeEarthBrands.com.