Elizabeth Serafen is a seasoned professional in strategic business planning and digital marketing with extensive experience in e-commerce and analytics. Currently serving as a Senior Program Manager at Whole Foods Market, Elizabeth provides actionable insights through customer and competitive market data analysis, driving revenue growth across various leadership areas. Prior roles include Senior Business Analyst for Amazon Fresh, where analytical and technical expertise enhanced marketing strategies, and a Digital Marketing Analyst at Red Ventures, focusing on analytics for financial services clients. Earlier experiences at Georgia-Pacific LLC included roles as a sales and marketing intern, optimizing e-commerce strategies and supporting B2B teams. Elizabeth holds a degree in Business, Management, Marketing, and Related Support Services from the University of North Carolina at Chapel Hill.
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