Isabel Pelaez

Isabel Pelaez is a seasoned professional with extensive experience in eCommerce, brand management, and marketing. Currently serving as Chief of Staff at Wholesome Story and Owner of Nublado Heladería since September 2023, Isabel has a strong background in guiding Amazon sellers and eCommerce startups in creating impactful customer journeys through visual content and optimized copy. Previous roles include Brand Manager for Intrinsic and LaVie Mom LLC, where Isabel managed comprehensive P&L, marketing, and growth strategies for eight-figure sales eCommerce brands. Additional experience encompasses positions at LatinUs Beauty LLC, Amazon, FCB Global, and Roche Pharmaceuticals, complemented by a robust academic foundation in International Economics and Digital Strategy.