Wholesum
Eduardo Morales Rivas has extensive experience in the agricultural sector, particularly in grower relations and procurement. Since September 2012, Eduardo has been serving as the Grower Relations and Procurement professional at Wholesum Family Farms Inc. Previously, from October 2010 to September 2012, Eduardo held a similar role at Kingdom Fresh. Eduardo's career in agriculture began at Chiquita Fresh, where, from November 2001 to July 2010, responsibilities included vegetable management and implementing food safety programs. At Bionova, from January 1998 to October 2001, Eduardo coordinated quality control for vegetables, overseeing packaging and managing various crops. Eduardo possesses a dual degree in Parasitology and Agronomy from Universidad Autonoma de Sinaloa, obtained between 1990 and 1995.
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Wholesum
Wholesum is a leading grower and shipper of 100% organic, Fair Trade Certified fresh produce. The third-generation family farming operation is based in Amado, Arizona with family farms in the US and Mexico. With over 90 years of farming experience, Wholesum has been dedicated to creating a more noble food system that puts people and the planet first through responsible sourcing, equitable labor practices and environmental protection. Through deep industry knowledge and innovation, Wholesum uses site-specific solutions including high-tech greenhouse and open field production to bring to market healthy, flavorful and high-quality produce year-round to retailers nationwide. Our Purpose: Nourish a healthy world Our Vision: Lead production of responsibly grown organic food that shows value to all. Our Mission: Beat conventional through responsible practices for the wellbeing of our community. Our Values: Integrity, Responsible Growing, Problem Solvers, People on the Move Our produce is Grown for Good; Good Health, Good Flavor and the Good Livelihood of people and the planet!