Shelly Peterson

Shelly Peterson currently serves as the Ecommerce Operations Manager at WHP Global, focusing on the operational aspects of eCommerce for AnneKlein.com and IsaacMizrahi. Prior experience includes roles in product development at Adjmi Apparel Group and Ralph Lauren, along with significant contributions as an Ecommerce Project Manager at Competitors Outlet, where strategic initiatives led to considerable revenue growth on the Shopify platform. Shelly’s background also encompasses production oversight for licensed children's apparel at Children's Apparel Network, as well as extensive product development and production management at Z-PLY CORP. Previous freelance roles included coordinating product development at Henri Bendel and assisting with logistics at DVF. Early career experience involved administrative and marketing support to the CEO at Whisk.