Whyte Corporate Affairs
Freek Bracke is the current owner of the web gallery House of Wayang, specializing in Asian antiques and collectibles. Prior to this, Freek has had extensive experience in corporate affairs and communication roles at companies such as Unilever, Janssen (Pharmaceutical Companies of Johnson and Johnson), akkanto, and bpost. Freek has a background in communication, public affairs, and media relations, having held various managerial positions in these areas throughout their career.
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Whyte Corporate Affairs
Stakeholder oriented, objective driven. That’s our philosophy. Our approach is driven by our clients’ objectives: we are communication professionals who do not believe in communicating for the sake of communicating. Communication is a strategic tool which should help our clients reach their business objectives. The approach of Whyte Corporate Affairs always focuses on stakeholders. Our insight into the Belgian media, political, corporate, social and academic landscape allows us to define the right target groups, to recommend the most appropriate communication channels, to formulate the right messages and to anticipate actions and reactions. Stakeholder oriented, objective driven. That is why we strongly believe in the integration between what is traditionally considered to be ‘corporate communications’ and ‘public affairs’. We tear down the walls and combine the best of both worlds.