Elaina Powless

Elaina Powless is a Brand Strategist at Wieden + Kennedy since June 2016, specializing in campaigns for McDonald's, including notable projects like the Minecraft x McDonald's collaboration and the Grimace Shake launch in Canada. Prior to this role, Elaina served as a Jr Brand Strategist, contributing to high-profile campaigns such as the BTS Meal and Saweetie Meal. Additional experience includes working as a Senior Media Investor for ABC Entertainment and holding media planning and development positions at Merkley + Partners and the American Association of Advertising Agencies. Elaina's early career included roles in career development, multicultural advocacy, public relations, and advertising sales at various organizations, alongside a solid educational background from the S.I. Newhouse School of Public Communications at Syracuse University.