Robert Scharfenberg

Robert Scharfenberg serves as the IT-Koordinator für Vertrieb & Marketing at Wien Energie GmbH since December 2023, bringing extensive experience in marketing and sales across various companies. Previously, Robert held roles such as Leiter Marketing at Styria Medienhaus Lifestyle, where responsibilities included managing the customer lifecycle, online marketing, event management, and CRM system migration. Additional roles include leadership positions focusing on Vertrieb und Abomarketing at Styria Multi Media GmbH & Co KG, Falstaff Verlags-GmbH, and Styria Multi Media AG, where significant achievements encompassed CRM implementation, cooperation building for lead generation, and B2B marketing strategies. Robert began a career in direct marketing at Verlagsgruppe NEWS, overseeing marketing initiatives for multiple magazines. Academic qualifications include a Master’s degree in Marketing & Sales from FH CAMPUS 02 and a Professional Scrum Master I certification from Scrum.org.