Carmen Chu

Vice President, Lifecycle Marketing at Fandom

Carmen Chu has over 15 years of experience in marketing and leadership roles. Carmen currently serves as the Vice President of Lifecycle Marketing at Fandom. Previously, Carmen was the President of the Asian, Pacific Islander, and Desi Alliance Employee Resource Group at Rakuten Americas, where they focused on talent acquisition, career development, and employee support. Prior to that, they held the position of Senior Director of Global Marketing at ShopStyle, overseeing various marketing strategies and initiatives. Carmen has also held director roles at Macy's, where they led cross-functional teams and implemented customer acquisition and retention strategies. Carmen began their career as a Marketing Assistant at ZipZoomfly.com & Wrapables.com, where they supported marketing operations and managed partnerships. Throughout their career, Carmen has demonstrated their expertise in marketing strategy, analytics, customer engagement, and diversity and inclusion initiatives.

Carmen Chu completed their Bachelor of Arts degree in Communications and Sociology with an emphasis in Law & Society at the University of California, Davis.

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Timeline

  • Vice President, Lifecycle Marketing

    January, 2023 - present