Elizabeth Payton

Elizabeth Payton is a seasoned professional in social media marketing with extensive experience leading strategies for prominent brands in the entertainment and hospitality sectors. Currently serving as the Senior Manager for Social Media Marketing at Fandom since October 2022, Elizabeth oversees the organic and paid social media strategy for a diverse portfolio that reaches an audience of over 20 million. Previous roles include significant positions at Red Ventures, where audience growth soared over 3,000% in just six months, and at Mandarin Oriental Hotel Group, where Elizabeth developed content strategies that enhanced brand visibility. Elizabeth’s career began with foundational roles, including internships at The Barbarian Group and Hearst Magazines, culminating in a Bachelor of Arts in Journalism and Mass Communication from the University of North Carolina at Chapel Hill.