Tait Martin

Tait Martin has over 20 years of experience in various roles in the fields of communication, research, and strategy. Tait currently serves as the President & Chief Marketing Officer of Wildcat Brothers Distilling since 2019. Tait was also an Affiliate Professor at the University of South Florida for over 13 years, teaching courses in health marketing and community-based social marketing. Before that, they founded The Insight Cooperative and served as its Chief INSIGHT Officer. Tait was responsible for spearheading the strategic direction and employee motivation of the national network of researchers and content professionals. Tait also held senior positions at The Taproot Agency and Marketing for Change, where they oversaw research and strategy development. Tait has also served as an Adjunct Professor at Tallahassee Community College and the Florida State University College of Communication & Information. Tait started their career as an Instructor in the Department of Communication at the University of Louisiana at Lafayette.

Tait Martin earned a BA in Journalism/Public Relations from Northwestern State University in 1997. From 1998 to 2001, Martin attended the University of Louisiana at Lafayette with a focus on Organizational and Interpersonal Communication, earning an MS degree. Later, from 2001 to 2006, Martin attended Florida State University for a PhD program in Communication Theory and Research. Martin also obtained additional certifications starting from 2015, including an Ordained Minister certification from the Universal Life Church and a Notary Public certification from the Florida Department of State, obtained in 2017.