Shay DiCocco

Shay DiCocco is a seasoned executive with significant experience in brand management and marketing within the consumer goods sector. Currently serving as Chief Executive Officer at Wildgood since January 2020, DiCocco leads initiatives to create top-quality plant-based products while promoting environmental sustainability. Prior experience includes serving as a Brand Manager at Seventh Generation, where responsibilities encompassed the management of various product portfolios totaling $60MM and $15MM, as well as driving innovation. Earlier roles involved developing shopper marketing strategies for both natural and grocery channels and contributing to brand strategy for international expansion at Rudi's Organic Bakery. DiCocco's career began with a focus on youth education and community service, which laid the groundwork for a strong leadership foundation. Educational accomplishments include an MBA from the University of Colorado Boulder and a BA in International Relations from Boston University.