Fernando Ferrer

Fernando Ferrer currently serves as Gerente de CRM Analytics at will bank since April 2023 and is a Sócio at WeCookie since April 2021. Prior experience includes roles as Coordenador de CRM at Midway from April 2019 to March 2023, and Analista de CRM / Analytics Sr. at Lojas Riachuelo from August 2015 to March 2019. Fernando's career in financial services began at Itaú Unibanco, where a series of positions from September 2006 to July 2015 encompassed various analytics and product management roles. Fernando holds an M.B.A. from FGV - Fundação Getulio Vargas and a degree in Engenharia de Produção from FEI, complemented by an exchange program at EC English Language Centres in Malta.