Ingrid Cavalcante

Ingrid Cavalcante is an accomplished marketing professional with extensive experience in growth analysis, digital marketing, and performance management. Currently serving as a Senior Growth Analyst at will bank since April 2022, Ingrid is responsible for planning and executing creative communications across marketing channels, utilizing data-driven insights, and managing influencer marketing projects. Previous roles include positions at Americanas S.A. as a Marketing Analyst, where strategic planning and media management were key responsibilities, and at Forjas Taurus S/A, focusing on e-commerce strategies. Ingrid's career also includes experience in media performance analysis at Agência M2BR and Ancar Ivanhoe Shopping Centers, as well as foundational marketing skills gained during an internship at Xtech Commerce. Ingrid holds an MBA in Digital Marketing from Centro Universitário IBMR and a Bachelor's degree in Marketing from Estácio.