Allyson Letteri is a seasoned marketing professional with extensive experience in advising tech startups, leading marketing initiatives, and developing effective strategies to drive user growth. Currently serving as a Marketing Advisor to Tech Startups since September 2021, Allyson specializes in go-to-market strategies, demand generation, team design, and coaching new marketing leaders. As the author of "Standout Startup," Allyson provides startup leaders with essential tools for impactful marketing. Previous roles include VP of Marketing at Handshake, Director of Pro Marketing at Thumbtack, and various leadership positions at Intuit, where contributions included retention marketing and international product management. Allyson began a career in consulting with The Boston Consulting Group, demonstrating a consistent ability to drive marketing success across diverse industries. Allyson holds an MBA from Stanford University and dual degrees in Political Science and Business Administration from the University of North Carolina at Chapel Hill.
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