Amy Bidwell

Amy Bidwell currently serves as Vice President of Commercial Planning and Execution at William Grant & Sons, a role held since August 2014, after progressing through various positions including Director of Trade Marketing and Senior Brand Manager for Flor de Cana Rum. Prior experience includes multiple brand management roles at Diageo from August 2006 to July 2014, where responsibilities encompassed managing George Dickel Tennessee Whisky and leading initiatives for the Jose Cuervo portfolio. Additional experience includes positions at Wrigley, Mattel, Microsoft, and nonprofit organizations, showcasing a strong background in marketing, brand management, and diversity recruiting. Amy Bidwell earned an M.B.A. in Marketing from Northwestern University's Kellogg School of Management and a B.A. in English Language and Literature from Carleton College.