Shervene Blackburn

Shervene Blackburn is an experienced marketing professional currently serving as the Regional Head of Marketing for Northern Europe and the Nordics at William Grant & Sons since June 2022. In this role, Shervene Blackburn orchestrates marketing strategies for a portfolio of brands while leading a team to enhance market share and brand health. Previously, Shervene Blackburn held various positions at Bacardi from May 2010 to March 2022, including Global Head of On Trade Channel Development, Regional Customer Marketing Manager for Grey Goose Vodka and Patron Tequila, Head of Brand Advocacy in the UK, and Brand Advocacy Manager for Northern Europe. Shervene Blackburn began a career in the industry as a Brand Ambassador in the UK, focusing on brand education and event management. Additionally, Shervene Blackburn served as General Manager at The Voodoo Rooms from October 2006 to April 2010. Educational qualifications include a Bachelor of Arts in History & Sociology from Newcastle University.