James Shaw

James Shaw serves as the Commercial Ideation Manager at Williams Racing since January 2023, focusing on developing tailored partnership propositions for brands to optimize their sponsorship opportunities in Formula 1. Prior to this, James held significant roles at Skrill as Senior Manager and Brand Partnerships Manager, overseeing integrated marketing campaigns and assessing sponsorship prospects. Experience also includes Senior Marketing Manager at MatchDay Digital LTD, Senior Account Manager at Cake (Havas) specializing in football partnerships, and various positions in public relations and account management within the sports sector. James began a career in customer service, progressing to lead teams before pursuing a degree in Sports Journalism from the University of Brighton from 2009 to 2012.