Lindsey MacIas Saltz

Lindsey Macias Saltz is an experienced marketing professional specializing in search engine marketing and growth marketing strategies. Currently serving as a Senior Analyst at Williams-Sonoma, Inc., Lindsey manages a PPC advertising budget exceeding $50 million for multiple brands and develops PPC advertising tests for campaign incrementality. Previous roles include SEM Analyst at Williams-Sonoma, where multi-million dollar PPC campaigns were executed, and Growth Marketing Manager at Bitwise Industries, driving user acquisition and revenue growth for a startup. An MBA candidate at California State University, Monterey Bay, and a BFA graduate in Visual Merchandising from the Academy of Art University, Lindsey also has extensive experience in visual merchandising and sales planning from positions at IKEA Group, American Apparel, and Swarovski.