Nabil Guerouah

Nabil Guerouah is an experienced analytics leader currently serving as the Director of Analytics at WillowTree since April 2024. Previously, Nabil held multiple roles at Loblaw Digital from July 2016 to April 2024, including Director of Product Analytics and Insights, where a Centre of Excellence for Digital Product Insights was established, and Director of Digital Analytics, overseeing a team of up to 25 experts and managing analytics capabilities across various business lines. Prior experience includes positions at Bell as Manager of Web Analytics & Optimization, where support was provided for a strong digital presence, and at SapientNitro as Manager of Marketing Performance Analytics, leading a team in tracking digital marketing performance. Nabil's educational background includes a Master's degree in E-business from HEC Montréal and an Engineering degree in Information Systems from the National Institute of Computer Science.