Marketing and Brand Management

The Marketing and Brand Management team at Wilson Sporting Goods is responsible for developing and executing strategic marketing plans to enhance brand visibility and drive consumer engagement across various sports equipment and apparel categories. This team oversees integrated marketing campaigns, brand positioning, creative direction, and social media strategy, ensuring consistent brand messaging and fostering global brand growth. Through collaboration with creative directors, art directors, and marketing managers, they aim to strengthen Wilson's reputation as a leader in high-performance sports products.