Matt Bireley

Director - Sales at Wilton Brands

Matt Bireley has extensive work experience in sales and marketing roles in the consumer goods industry. Matt began their career at Quaker Oats, where they completed a national food service training program and held various marketing and sales manager positions. Matt then worked at Kellogg's Company, first as Director of Customer Marketing for the Food Away from Home division, and later as Director of Marketing for the C-Store & Drug Store Channel. Bireley then joined Wrigley Company as Director of Customer Marketing, where they managed the US trade budget and led a team of associates. Matt later moved to Mars, where they held multiple director-level positions, including Director of Sales Integration and Director of Business Development/New Transactions. At Ball Corporation, Bireley served as VP/Sales - Commercial, where they developed a sales strategy for the launch of disposable Aluminum Cups. Their most recent role was at Wilton Brands, where they served as Director of Sales, leading the commercial sales team and developing market plans for major retailers. Throughout their career, Bireley has demonstrated a strong ability to drive revenue growth and develop effective sales and marketing strategies.

Matt Bireley holds a Bachelor of Science degree in Business Administration, with a focus on Marketing, from Marquette University. Matt also completed an Executive Management Program in General Food Management at the Cornell Food Management Program. Additionally, they obtained a Master of Business Administration degree with a concentration in Marketing from DePaul Driehaus College of Business. The specific start and end years for each program are not provided.

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Timeline

  • Director - Sales

    April, 2023 - present