Marketing and Consumer Insights

The Marketing and Consumer Insights team at Wilton Brands is responsible for developing and executing marketing strategies that resonate with consumers and drive brand growth. They leverage data analytics and market research to gather insights on consumer behavior and preferences, ensuring that the company's product offerings and marketing campaigns are aligned with market trends. This team plays a crucial role in supporting both digital and educational marketing initiatives, particularly in Latin America, while collaborating closely with sales operations to enhance customer engagement and satisfaction.