Maiara Marafiga

Maiara Marafiga is a marketing professional with extensive experience in various leadership roles, currently serving as the Marketing Manager at Wine since September 2022, where responsibilities include developing customer retention strategies and monitoring key performance indicators. Previously, Maiara held the position of Head of Marketing, Sales & Customer Service at Mutual, overseeing a team of 16 in managing financial products, and has experience as a User Acquisition Manager, coordinating digital marketing campaigns. Other roles include Head of Marketing at Scora, Marketing and Growth Coordinator at Combate à Fraude, and a Senior Paid Media Analyst at Delivery Much Brasil. Maiara co-founded Grotte, managing e-commerce strategies, and began a career in marketing through various positions including a Business Guidance Agent at SEBRAE RS and a Digital Marketing Assistant at prumos.com. Educational qualifications include an MBA in Big Data Applied to Marketing from ESPM and a Bachelor's degree in Business Administration from Universidade Federal de Santa Maria.