Wine Institute
Mengxi Lu is an experienced professional in public relations and marketing, currently serving as the Public Relations and Marketing Manager at the Wine Institute since September 2013. Prior to this role, Mengxi worked as the Deputy Business Manager at Nam Kwong (Shanghai) Investment Company Ltd., overseeing key accounts and managing the wine team. Previous positions include Marketing and Public Relations Assistant at Louis Latour and Accountant Assistant at Pernod Ricard, where responsibilities involved managing financial processes and client relationships. Mengxi also gained experience as a Key Account Manager Assistant at L'Oréal, focusing on building business relationships and ensuring customer service excellence. Educational qualifications include a Master of Science in Wine and Spirit from Burgundy School of Business and a Bachelor's degree in Financial Management from Shanghai University of Finance and Economics.
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Wine Institute
Wine Institute is the public policy advocacy group of 1,000 California wineries and affiliated businesses that initiates and advocates state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine.