Joel Wipperfurth

Joel Wipperfurth is a seasoned professional in the agricultural sector, currently serving as the Director of Product - Livestock & Soils at Truterra, LLC since July 2023, where efforts are focused on connecting farmers and ag retailers with conservation agriculture opportunities. Previously, Wipperfurth held the position of Director of Business Operations and Retail Execution at Winfield United from September 2020 to July 2023, managing retailer analytics and omni-channel operations. A track record of leading digital transformation initiatives as Director at Land O'Lakes, Inc., from July 2018 to September 2020, includes designing and deploying Software as a Service for ag retailers and growers. Wipperfurth's extensive experience at WinField United, spanning from August 2010 to August 2018, included roles such as Director of Ag Technology and Master Agronomy Advisor. Beginning career as a Sales Agronomist at Greenway Cooperative from August 2006 to August 2009, Wipperfurth holds a degree in Ag Industries & Marketing, Crops and Soils from the University of Minnesota.