Christina Francis

Christina Francis serves as President of Magic Johnson Enterprises, overseeing all operations, development, investments, and endorsements since January 2014. In addition to this role, Christina is the Executive Producer of the docuseries "They Call Me Magic," released in April 2022, and previously managed the Magic Johnson brand while serving as SVP of Marketing. Christina is currently a member of the Board of Directors for Winners Alliance and Citi Trends, and holds a position on the Board of Trustees at Xavier University of Louisiana. Former experience includes Vice President of Marketing and Events at the NFL Players Association, Chief Marketing Officer at the Orange Bowl Committee, Marketing Director at Burger King Corporation, and account director roles at UniWorld Group Inc. Christina’s educational background includes multiple degrees in Marketing, Business Management, Political Science, and Spanish from esteemed institutions.