Alexander Keller

Alexander Keller is a seasoned professional in digital marketing and e-commerce, currently serving as SVP, Performance & Chief of Staff at Optimal since July 2022, following the relaunch of Effective Spend under the Optimal brand. Prior to this role, Alexander was Chief Revenue Officer at Effective Spend, where significant contributions were made to advance the company as a leader in digital marketing for small and medium businesses. Alexander's experience includes serving as an Executive Consultant for various organizations, including Daily Juice Cafe, and co-founding FringeSport, which achieved over $10M in revenue within four years. Alexander began the career as the first employee and SEM Account Manager at Effective Spend, driving early growth after starting as an intern. Alexander holds a Bachelor of Arts in Accounting and Business/Management from Southwestern University.