Mariana Guasp Ayala

Mariana Guasp Ayala is an experienced professional in account management and digital strategy, currently serving as Supervisora de cuentas and Ejecutiva de Cuentas SR at Wiper Agency since February 2021. Prior experience includes roles as Digital Manager at Development Factor, where Mariana designed digital strategies for B2B demand generation, and as Estratega Digital at Kpta, Estrategia Educativa, focusing on educational campaigns and lead generation. Mariana also contributed as Planner Digital Estratégico at Mono Digita, establishing the digital department, and as Content Manager at Lyrsa Comunicaciónes / T3 México, managing content creation and social media strategies. Early career experience includes journalism and audiovisual production at Revista Creativa. Mariana holds a degree in Lic. Periodismo y Publicidad from Universidad ETAC and certifications in Inbound Marketing and Digital Marketing.