Mirva Saarijärvi

Head of Ecosystem Marketing and Communications at Wirepas

Mirva Saarijärvi has a diverse work experience spanning over several industries. Mirva started their career as a Secretary at TYKS – Turku Central University Hospital from July 2001 to August 2004. Following that, they joined Fläkt Woods AB as a Production Engineer from August 2008 to August 2009. In 2009, Mirva joined Nordic ID as the Group Marketing Director, where they served until May 2016. Mirva then transitioned to the role of Project Manager, Strategic Channel Management at Nordic ID from June 2016 to December 2016. In January 2017, Mirva moved to Wirepas, where they held the position of Director of Product Marketing until February 2019. From March 2019 to June 2019, they were the Partner Marketing Director at Wirepas. Currently, Mirva serves as the Head of Ecosystem Marketing and Communications at Wirepas, a role they have held since July 2019. In their various positions, Mirva has demonstrated expertise in marketing, communications, strategy planning, budgeting, and project management.

Mirva Saarijärvi completed their Bachelor of Engineering in Applied Sciences, with a focus on Information Technology, from Turku Polytechnic – University of in the years 2004-2008. Prior to that, they attended Turun ammatti-instituutti - Turku commercial college from 1997-1999, where they earned a degree in merkonomi, specializing in Foreign trade and marketing. Mirva Saarijärvi also graduated from Keuruu High School in 1995. Additionally, they obtained certifications in Google Analytics 4 (GA4) Essential Training from LinkedIn in February 2023, and Growth Hacking Crash Course for Corporate Leaders and Managers from Columbia Road in October 2020.

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