Wisconsin Distributors
Dan Mickelson is a seasoned professional with extensive experience in management and design. Currently serving as the DeSign Department Manager at Wisconsin Distributors since March 2000, Dan oversees an in-house print shop and a team of graphic designers for the largest Anheuser-Busch distributor in Wisconsin, as well as various craft and import brewers. Dan's prior roles include Network Administrator and Sales Support Associate at Alpine Valley Music Theatre from March 1997 to December 1999, where Dan also held the position of General Manager for food and beverage services. Dan holds an MBA in Technology Management from the University of Phoenix (2007) and a B.S. in Communications from the University of Wisconsin-Whitewater (1999).
Wisconsin Distributors
Wisconsin Distributors serves 30 counties in Southern Wisconsin with 2 warehouses located in Sun Prairie and Appleton. The McCormick Family started in Spring Green, WI in 1986 purchasing McCarville Distributing of Spring Green and Mergen Wholesale in Prairie Du Chien. In 2000, they established a majority interest in Wisconsin Distributors. In 2002 Wisconsin Distributors built a new warehouse based in Sun Prairie, where we are headquartered at. In 2006, Wisconsin Distributors purchased Tri-County Distributors in Appleton. In 2017 Wisconsin Distributors purchased River City Distributing of Watertown growing their footprint to 30 counties. With the acquisition of River City, Wisconsin Distributors added several of the finest craft and import breweries to their portfolio. We distribute domestic, craft and import beers along with craft soda. Some of our most popular brands include Bud Light, New Belgium, Goose Island, Wisconsin Brewing Company, One Barrel Brewing Company, O’So Brewing Company, Door County Brewing Company, Tyranena, Bear Republic, Potosi Brewing Company, Stella Artois, Krombacher, Abita, Mobcraft, D&V International, Vintage Brewing Company, Spaten, Labatt. Our vision is to become a leading beverage distributor. This means that we not only lead in the products we supply and territories we serve, but also with our values, commitment to service and how we do business every day. We strive for a culture built around creative problem-solving, integrity and service. We are committed to long-term relationships with our employees, suppliers, retailers, and consumers and will not compromise these relationships for short-term gains. Ultimately, all of our actions center around adding value for our customers. We are passionate about living this vision daily to ensure we are in this great business for generations to come.