April Forer

April Forer is a seasoned marketing professional with extensive experience in managing marketing functions across various industries. Currently serving as a Senior Marketing Specialist at Wisconsin Lottery since December 2022, April oversees the instant product line while analyzing industry trends to enhance product offerings. Previous roles include Marketing Specialist at Amtelco, where April led digital and traditional marketing strategies, and at Madison Credit Union, where April successfully increased brand awareness and launched a mobile banking app. With a foundational background in marketing and business administration from Lakeland University, April has demonstrated proficiency in creating marketing materials, optimizing digital presence, and executing successful campaigns throughout a diverse career.