Jim Jelak

Jim Jelak is an accomplished marketing professional with extensive experience in leadership and strategic direction across various educational and agency roles. Currently serving as the Director of the Wisconsin Technical College System Statewide Marketing Consortium since July 2022, Jim leads system-wide marketing initiatives for Wisconsin's 16 technical colleges, focusing on enhancing awareness and perception of their educational value. Previous positions include Senior Director of Marketing and Recruitment at the University of Wisconsin Extended Campus, where Jim implemented data-informed marketing strategies, and Director of Account Planning & Management at Nelson Schmidt, Inc., overseeing cross-functional teams to achieve client objectives. With a robust background in account management and communications from organizations such as Stephan & Brady and Shine United, Jim's career is backed by a Bachelor of Science in Mass Communications and Journalism from the University of Wisconsin-Stevens Point.