Allan Gamboa Badilla

Director New Business Development at Wise Athena

Allan Gamboa Badilla has a diverse work experience spanning several industries. Allan is currently serving as the Director of New Business Development at Wise Athena, a startup in the field of artificial intelligence. Prior to this role, they were the Customer Success Head at Wise Athena, where they played a key role in developing and implementing AI-based pricing solutions for consumer packaged goods companies.

Before joining Wise Athena, Allan was the founder and owner of Chick N Chop, a business venture they established in 2016.

Prior to their entrepreneurial endeavor, Allan held various leadership positions at renowned companies. Allan served as the Marketing VP at Bimbo, S. A. de C. V., where they successfully led multiple brands, such as Bimbo, Marinela, and Lara, and achieved significant growth and profitability. Allan also served as the Director of Marketing for Barcel SA de CV, where they played a crucial role in capturing market share in the snacks and nuts categories.

Earlier in their career, Allan worked at GRUMA as a Marketing Manager, where they implemented a successful commercial strategy focused on innovation and promotions, resulting in substantial market share gains in various product categories.

Allan also had a successful tenure at Cadena de Restaurantes AS (Corporacion PIPASA), where they served as the General Manager and oversaw the expansion of the restaurant chain, from 9 to 40 stores, within a span of 7 years.

Allan's professional journey started at Shell, where they held the role of Petroleum Manager. Allan was responsible for setting up Shell's service stations and convenience stores, managing site selection, construction, and hiring and training a large workforce.

Additionally, Allan has experience in the education sector, having worked as the Operations Manager at INCAE Business School, where they oversaw international programs in various locations.

Overall, Allan Gamboa Badilla has an extensive and diverse professional background, with notable accomplishments in sales, marketing, business development, and entrepreneurship.

Allan Gamboa Badilla pursued their Master of Business Administration (MBA) degree in Business Administration, Management and Operations from INCAE Business School. Allan attended the school from 1987 to 1989.

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