Cole Boneri, MBA

Commercial Director at WIT Entertainment

Cole Boneri, MBA has a diverse range of work experience in sales and management roles. Starting in 2011, Cole worked as a Store Manager at GameStop for two years, responsible for overseeing store operations. In 2013, Cole joined WIT Entertainment as a Sales Coordinator, where they coordinated sales activities. Cole then transitioned to become a Key Account Manager and Vendor Relations specialist at WIT Entertainment from February 2014 to January 2017. In this role, Cole managed relationships with key accounts and vendors. Cole then advanced to become a Commercial Director at WIT Entertainment in January 2017. In this position, Cole identified new brands to partner with and developed go-to-market business plans for the Latin American market, including pricing strategies, marketing plans, and sales forecasts. Additionally, Cole collaborated with established brands to extend product licensing in Latin American countries.

Cole Boneri, MBA, completed their Master of Business Administration (MBA) in International Business from Florida International University between 2020 and 2022. Prior to this, they earned a Bachelor's degree in Business Administration and Management, General from Northwood University in the years 2006 to 2010.

Location

Miami, United States

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WIT Entertainment

WIT Entertainment provides consumer electronics including video games, portable audio, collectibles, and wearable. They offer direct sales to hundreds of customers including the biggest retail chains, smaller regional chains, apple premium resellers, game specialist stores, and small local sub-distributors who sell to the thousands of mom, and popstores in the region.