Erika Fascendini

Erika Fascendini is a seasoned professional in content and media, currently serving as Content Lead and Content Specialist at Witailer since February 2021. Previous experience includes roles as Editorial Assistant at ViacomCBS, where responsibilities involved managing programming contracts and creating promotional materials, and various positions within IES Abroad, including Cultural Mediator, where coordination of student services and activities in Milan was key. Additional experience includes strategic marketing internships at Gruppo Mediaset and CeRTA, focusing on audience analysis and industry research. Erika completed a Master’s degree in television management, development, and communication from Università Cattolica del Sacro Cuore and possesses certifications in digital and social media marketing as well as SEO.