Areeb Mahamadi

Areeb Mahamadi has worked in a variety of roles in the media industry since 2012. From 2012 to 2013, they were a Social Media Intern at Popinjay Co. where they initiated three new Facebook and Twitter campaigns that increased weekly total reach by 200%. From 2013 to 2017, they were a Research Assistant at SOC Films, where they researched social issues such as child marriage and compiled streamlined packets to serve as script foundation. From 2017 to 2018, they were a Social Media Assistant at Brown University, where they created and initiated new social media campaigns that recorded 11 times average reach and engagement. From 2018 to 2022, they worked at WITHIN in various roles, including Integrated Media Director, Integrated Media Manager, and Integrated Media Strategist. Currently, they are a Guest Lecturer at New York University, where they teach a course called Campaign II: Planning & Management in the Master's in Integrated Marketing program.

Areeb Mahamadi attended Karachi Grammar School, where they received a Cambridge International Examinations in Physics, Chemistry, Biology & History. Areeb then attended Colby College, where they studied Political Science and Government. Finally, Areeb Mahamadi completed a Bachelor's degree in Political Science and Economics at Brown University.