Katrina Alonso

Katrina Alonso is a seasoned creative professional currently serving as Creative Director at WITHIN, where leadership spans diverse client projects including The North Face and 1800 Tequila. As a Co-Founder and Creative Advisor at Smoov, Katrina focuses on innovative approaches to expense sharing. Previously, as Head of Business Development at UnderCurrent Entertainment, strategic partnerships and talent-centric project management were key responsibilities. A significant tenure at Playboy Enterprises, Inc. included roles as Creative Director and Global Licensing Director, where notable achievements included a threefold increase in sales and contributing to Playboy’s prominence as the leading men's brand in China. Katrina possesses a Bachelor of Fine Arts in Graphic Design from Chapman University and has held various creative positions since 2011, demonstrating a robust trajectory in the creative and design sectors.