In February 2016 James Witmer was promoted to the role of Chief Executive Officer (CEO), assuming the position in place of his father, Jim Witmer, who continued to serve as Co-Founder and Chairman of TheFireStore. After seeing his father grow the company from a family-owned and operated business to a 200+ employee powerhouse, James had a passion for his customers, heart-felt appreciation for his employees, and a vision for company expansion.
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