HL

Helen Lin

Vp, Business Operations at Wizards of the Coast

Helen Lin has a diverse work experience spanning over a decade. Helen started their career at Bromley Communications as an Assistant Media Planner in 2007 and gradually worked their way up to become a Senior Media Planner, responsible for building integrated US Hispanic marketing campaigns for major clients such as General Mills and Nestle. In 2012, they joined AKQA as a Media Supervisor and later held roles as Associate Media Director, Group Media Director, and ultimately Group Account Director. At AKQA, they led cross-discipline teams in planning and executing digital marketing strategies for brands like Clorox, Pine-sol, and Burt's Bees.

In 2020, Helen Lin joined Wizards of the Coast as the VP of Digital Marketing, where they likely played a key role in driving the company's online marketing initiatives. Helen then transitioned to the role of VP of Global Marketing Operations, where they oversaw marketing operations across global functions and managed teams responsible for creative and marketing operations. Currently, they hold the position of VP of Business Operations, and their areas of responsibility include overseeing business operations and serving as the Chief of Staff to the SVP of Global Marketing and Sales.

Overall, Helen Lin has demonstrated strong expertise in digital marketing, media planning, and team management throughout their career.

Helen Lin has a Bachelor's and Master's degree in Advertising from The University of Texas at Austin. Helen also holds an MBA from the University of the Incarnate Word. Prior to their tertiary education, Helen attended Macris School in Tegucigalpa, Honduras, where they completed their high school education.

Links

Timeline

  • Vp, Business Operations

    March, 2023 - present

  • VP Global Marketing Operations

    October, 2022

  • VP Digital Marketing

    August, 2020

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