Zinny Chua

Senior Commercial Manager APAC at Wizards of the Coast

Zinny Chua's work experience includes various roles in ecommerce and digital marketing. Zinny currently works as the APAC Ecommerce Manager for Wizards of the Coast, a position they have held since March 2020. Before that, they worked as the Ecommerce Manager - APAC for HARMAN International from January 2017 to March 2020.

Prior to their roles at HARMAN International and Wizards of the Coast, Zinny Chua worked at Bardot Pty Ltd as the Digital and Marketing Manager (Asia) from September 2015 to October 2016. During their time at Bardot Pty Ltd, they developed a digital marketing strategy for the Chinese market, including content strategy, brand positioning, and social media strategies. Zinny successfully acquired 18,000 followers on TMALL within seven months and collaborated with KOLs and fashion platforms to drive sales.

Before Bardot Pty Ltd, Zinny Chua worked as the Digital Manager for Total Tools from October 2014 to July 2015. Prior to that, they served as an Ecommerce Consultant for White Labelled from May 2012 to October 2014. Zinny Chua also worked at Bardot Pty Ltd as the Digital Manager from August 2008 to April 2012, where they were responsible for the brand's online presence and expansion into international markets.

Zinny Chua began their career as a Web Producer at Fabricgroup from 2006 to 2008. Zinny also gained experience in media production and presenting as a Producer and Presenter at Steak and Chopstick, 90.7 SYN FM from July 2005 to October 2006. Additionally, they worked as an Associate Web Editor at Kamp Nokturnal Pty Ltd from March 2006 to September 2006.

Overall, Zinny Chua has a strong background in ecommerce, digital marketing, and brand management, with a focus on expanding businesses in the APAC region.

Zinny Chua obtained a Bachelor of Commerce degree in Accounting and Finance from the University of Melbourne. This degree was completed between 2002 and 2004. Following this, they pursued a Master of Arts degree in Communications at RMIT University, which was completed between 2005 and 2006. Additionally, they obtained a Google Adwords Certification in Shopping Advertising from Google in April 2017.

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