WK Kellogg Co
Jennifer Chau is an experienced professional in consumer insights and strategy, currently serving as Senior Manager, Insights & Strategy at WK Kellogg Co, focusing on well-known brands such as Kashi and Raisin Bran. Previously, Jennifer held various roles including Manager of Insights & Strategy at WK Kellogg Co, Manager of Shopper Insights at Mondelēz International, and Director of Strategic Planning at Mars United Commerce, where responsibilities encompassed shopper insights and retail activation for high-profile clients. Additional experience includes strategic roles at Organic, Amway, Johnson & Johnson, and Escalent, complemented by academic credentials from the University of Michigan and the University of Georgia's Terry College of Business with degrees in English Language and Literature, Spanish Language & Literature, and Marketing Research.
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WK Kellogg Co
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At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve.