Erika Primdahl is a seasoned professional in event coordination and guest experience with a broad range of experience in the entertainment and events industry. Currently serving as a Music Central Assistant at WME | William Morris Endeavor since April 2024, Erika previously held roles such as Event Coordinator at Romeo Entertainment Group and House Manager at Ryman Auditorium. Prior experience includes significant positions as Assistant Director of Events and Retreats at YMCA of Middle Tennessee, Event Services Manager for the Washington Redskins, and Guest Experience Supervisor with the Washington Nationals. Erika's educational background includes a Bachelor of Arts in Communication and Media Studies from Old Dominion University and a Master’s Program Certification in Music Business from Berklee College of Music.
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