Rico Pedraza

Rico Pedraza is an experienced agent in the Latin and electronic music sectors, currently holding a position at WME (William Morris Endeavor) since June 2017. Rico's progression within the company includes roles such as Agent, Coordinator, Agent Trainee, and various assistant positions across different music departments. Prior to WME, Rico served as Co-Director of Concerts at Syracuse University, overseeing all aspects of talent buying, budgeting, marketing, and production for University Union events. Experience also includes internships at Pulse Music Group, Sony/ATV Music Publishing, ICM Partners, and The Windish Agency. Rico holds a degree from the Bandier Program for Recording and Entertainment Industries at Syracuse University, following a high school diploma from Redwood High School.