woko | Behavioral | Inbound strategies
Nerea Escudero Hernández is a skilled professional with extensive experience in behavioral science, UX research, and marketing. Currently serving as the Head of Behavioral Science & UX Research at woko since February 2024, Nerea previously held the position of Head of Marketing & UX at Cosmikal. Nerea's career includes roles such as Product Owner & UX Researcher at woko, UX Consultant at Cosmikal, and UX Designer & Researcher at Pontia.tech. Nerea has also held managerial positions at CH CAROLINA HERRERA and Carrefour, and has a solid foundation in HR consultancy and non-food management. Nerea's educational background includes a degree in Psychology from the University of Valencia, a Master's in UX Research from Universidad Internacional de La Rioja, and additional training in verbal design and business management.
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