Oto Whitehead

Oto Whitehead serves as the CEO of woko, leading initiatives in UX/UI product design and behavioral strategies since January 2008. In addition to this role, Oto Whitehead co-founded NudgeFest in October 2023, establishing the first event in Spain focused on Behavioral Design, aimed at promoting the science of behavior. Oto Whitehead also contributed as a trainer in Behavioral Design and Inbound Marketing at Mondragon Unibertsitatea during November 2022, teaching in the Master's program in Digital Marketing. Oto Whitehead's academic background includes studies at Universidad del País Vasco/Euskal Herriko Unibertsitatea from 1988 to 1990.