Kirsty Traill

Senior CRM & Retention Manager at Wolf & Badger

Kirsty Traill has a diverse work experience in the field of CRM and marketing. Kirsty is currently working as a Senior CRM & Retention Manager at Wolf & Badger since May 2022. Prior to this, they worked at Aje. as a CRM & Loyalty Manager from July 2020 to April 2022.

Kirsty also has extensive experience at John Lewis & Partners, where they held several roles. Kirsty served as a CRM Business Lead for the Home Development Team from December 2019 to February 2020. Before that, they worked as a CRM Business Lead for New Customer Data from February 2019 to December 2019. Kirsty also held the position of CRM Manager, Personalisation from March 2018 to February 2019. Additionally, they worked as a Digital Marketing Manager from June 2015 to March 2018, and as a Brand Marketing Manager (secondment) from March 2017 to July 2017. Kirsty started their journey at John Lewis & Partners as a CRM Executive from June 2013 to June 2015.

Prior to their time at John Lewis & Partners, Kirsty worked at Neptune Investment Management as a Digital Marketing Assistant from January 2011 to May 2013.

Kirsty Traill has a BA (Hons) degree in History from Durham University. Prior to that, they attended Cranbrook School, but there is no information available regarding any specific degree or field of study during their time there.

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Timeline

  • Senior CRM & Retention Manager

    May, 2022 - present