Wolf Group
Sandra Bautista Wilburn has extensive experience in both the fitness industry and sensory consumer research. Currently serving in sensory and consumer research at Wolf Group since March 2021, Sandra also holds multiple group fitness instructor roles at Crunch Fitness, Mayerson JCC, and Cincinnati Sports Club, as well as teaching Zumba classes since July 2011 at Zumba. Sandra is licensed to instruct various Zumba formats and is AFAA Certified, along with CPR/AED and First Aid certifications. Prior professional experience includes over 26 years at Burke, Inc. as a consultant and manager of the corporate information center, where Sandra specialized in business and competitive intelligence. Sandra obtained a Bachelor of Science in Marketing from the University of Cincinnati Carl H. Lindner College of Business.
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Wolf Group
Wolf Group provides sensory and consumer research to the food, beverage, and consumer goods industries through unparalleled, client-centric service. From centralized learning tests, focus groups, descriptive analysis, and everything in-between, we have the staff, facilities, and expertise to carry out your research needs. At Wolf Group we pride ourselves on our knowledge and fresh ideas. We are devoted lifetime learners and use new insights to always be the best at what we do. We value, expect, and promote new approaches across the organization and are committed to providing the BEST consumer and sensory research solutions for our clients.