Holly Urban

Holly Urban serves as the Vice President of Business Development at Wolters Kluwer, focusing on innovating evidence-based solutions for improved patient outcomes since February 2024. Previously, from February 2023 to February 2024, Holly held the position of Vice President of Product Management at CliniComp, where efforts were centered on addressing clinician burnout through the development of a new electronic health record (EHR) system. Holly's experience also includes serving as Chief Medical Informatics Officer at Cerner Corporation from July 2019 to February 2023, managing a team dedicated to optimizing EHR adoption and provider efficiency. Additional roles at MCG Health and Zynx Health involved leading product management teams and developing evidence-based clinical content, contributing extensively to the enhancement of medical necessity guidelines. Holly Urban earned a Doctor of Medicine degree and completed a Pediatrics residency at the University of Colorado Anschutz School of Medicine.