Karl von Beckmann

Karl is an expert on digital growth strategies. In his career in the enterprise software industry, Karl has led teams across the marketing functions; from business development, to field marketing, to product marketing, to direct-to-user performance marketing. With responsibility for delivering marketing-generated revenue to his sales stakeholders in strategic product areas such as business intelligence and predictive analytics, he was an early adopter applying B2C digital marketing techniques to enterprise B2B marketing scenarios. Currently at SAP, Karl leads a team of digital marketers responsible for delivering integrated, global marketing programs in support of the entire company’s portfolio. Karl and his family split their time between the San Francisco Bay Area and the Sierra Nevada Forest.